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Conservation

Okoro awarded Qualmark Gold in recognition of nett zero luxury and environmental stewardship

Set high above Tasman Bay, immersed in native forest and framed by the Kahurangi Range and Mount Arthur, Okoro is a place where luxury and landscape exist in careful balance. In recognition of its exceptional commitment to sustainability, conservation and achieving a net zero carbon footprint, Okoro has been awarded Qualmark Gold, New Zealand’s highest sustainability accolade for tourism operators.

Welcoming guests from late 2024, Okoro occupies a private 126-acre estate overlooking the sweeping coastline of Tasman Bay and the extraordinary geological phenomenon of the Boulder Bank.  Purposely designed as luxury accommodation, the architecture is deliberately understated, positioned to maximise privacy, seclusion and tranquillity, with uninterrupted infinity views of the ocean and the southern hemisphere skyscape. Every element has been conceived to sit lightly within the land it occupies.

The estate itself is of significant cultural, geographic and conservation value. Bordering the city of Nelson at Atawhai, the land has a long and layered history. Māori were first drawn to the area for its fertile soils and abundant natural resources, with nearby Wakapuaka Cemetery and Whakatū Marae remaining places of deep cultural importance. Captain James Cook sailed along this coastline in 1769, and in 1841 the first European settlers arrived at Nelson Haven — the estuary visible from Okoro — establishing the South Island’s earliest European settlement.

When owners Howard and Beryl purchased the property after many years working overseas, they found a rugged wilderness of regenerating native forest interspersed with exotic pine plantations established for timber export. Their vision was to restore the land to its original ecological balance while creating a design-led retreat anchored in authenticity, guardianship and long-term care.

That vision is now well advanced. In 2022, a 10-acre pine forest south of the main accommodation was felled and an ambitious native regeneration programme commenced. More than 3,000 native trees were planted in spring 2024, with further planting scheduled as part of a long-term plan to transition the remaining pine forest to native bush over the coming decade.

Environmental resilience became even more critical following devastating floods in the Nelson region in early 2023. In response, Okoro accelerated projects designed to protect the land from future extreme weather events, including the formation of a sealed driveway, carefully designed bush walkways and the expansion of an extensive predator-trapping programme.

Working in close partnership with Nelson City Council, Okoro has undertaken comprehensive pest and invasive weed control – these collaborative initiatives deliver biodiversity outcomes that extend beyond the estate, contributing to wider regional environmental health.

Sustainability at Okoro extends beyond environmental initiatives into the way the business operates and supports people. A strong focus is placed on team wellbeing, professional pride and creating a respectful, inclusive workplace culture. Staff are encouraged to engage with the land,  the regeneration projects and the cultural and ecological story of the estate, fostering a shared sense of purpose that supports consistent, high-quality guest experiences.

Okoro also recognises its responsibility within the Atawhai and greater Nelson community. Local suppliers, contractors and specialist partners are prioritised wherever possible, supporting the regional economy and strengthening community connections. Through ongoing collaboration with Nelson City Council and participation in conservation-led initiatives, Okoro contributes to outcomes that benefit both the local environment and the wider community.

Organic vegetable gardens and a heritage fruit orchard further reinforce the property’s closed-loop sustainability approach, supplying the kitchen while returning green waste to the soil. Guests are warmly invited to engage with the estate’s regeneration journey via clearly marked trails, interpretive signage and plant labelling, deepening understanding of biodiversity, land stewardship and sustainable land management.

The award of Qualmark Gold recognises not only Okoro’s achievement of net zero carbon operations, but a holistic approach to sustainability – one that integrates environmental restoration, social responsibility and community partnership. At Okoro, luxury is defined not by excess, but by care: for the land, for people and for the future of this remarkable destination.

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